At this months Marketing Coalition meeting via Zoom, Jolene MacFadden will lead a discussion on Navigating the World of Book Reviews. We’ll discuss how to get honest and impactful book reviews from readers and reviewers and how to use them effectively. Key Points to be covered: Where to find book … Read More
Marketing Coalition Meeting - Come Join Us! In this presentation, we’ll discuss strategies to grow your newsletter subscriber list, craft engaging emails, and maintain regular contact with your readers. Key Points: The importance of an email list for authors. How to incentivize sign-ups (exclusive content, free ebooks, etc.). Effective newsletter … Read More
Effective Social Media Strategies for Authors Description: Learn how to build your brand on social media platforms, create engaging content, and convert followers into readers. Key Points: Choosing the right social media platforms for your audience. How to post consistently without burnout (content batching, scheduling tools). Engagement strategies: polls, … Read More
Description: This session will guide you on how to prepare for a book festival, from setting up a booth to engaging festival-goers and making sales. Key Points: What to include in your festival booth setup. Engaging with attendees: pitches, signing, and giveaways. Best practices for marketing before, during, and after … Read More
Finding Your Readers: Where They Actually Hang Out Online Description: Stop posting into the void! This session helps you identify WHERE your ideal readers spend their time online and how to show up authentically in those spaces without overwhelming yourself. Key Points: Identifying your ideal reader profile (genre, age, interests, … Read More
Websites and Budget-Friendly Alternatives Attend the Marketing Coalition meetings by Zoom.* The programs are presented by Jolene MacFadden. Description: The honest truth about author websites: When you absolutely need one When you can skip it Low-cost/free alternatives that work just as well for emerging authors Key Points: The 3 scenarios … Read More
Starting & Maintaining Your Newsletter Attend the marketing coalition meetings by Zoom.* The program will be presented by Jolene MacFadden. Description: Build on 2025’s newsletter session with practical, sustainable strategies for authors who feel they “should” have a newsletter but don’t know where to start or how to keep it … Read More
