Preparing for Holiday Book Sales: Q4 Planning for Authors

WAG Members, Join us by Zoom*

Description:

October is when you should be planning your Q4 book marketing strategy. We’ll cover holiday promotions, gift market positioning, and year-end sales tactics.

Key Points:

• Q4 timeline: when to schedule promotions (Halloween through New Year’s)
• Holiday gift positioning: “perfect for readers who love…”
• Amazon’s holiday shopping features and how to leverage them
• Creating gift bundles and special edition offerings
• Email campaigns: holiday subject lines that work
• Social media content: seasonal without being salesy
• BookBub and other promo sites: timing your submissions
• January planning: setting up 2027 for success

Worksheets/Handouts:

• “Q4 Marketing Calendar” – week-by-week planning guide
• “Holiday Email Templates” – 5 ready-to-customize emails
• “Gift Guide Pitch Template” – for reaching out to bloggers
• “January Prep Checklist” – ending the year strong

Resources:

• Free: BookBub submission guidelines
• Free: Goodreads seasonal reading lists (how to get on them)
• Free: Canva holiday templates for social media
• Low-cost: Holiday promotion site directories
• Template: Year-end review email to readers

* The Zoom link is always the same:

https://us02web.zoom.us/j/81913659127?pwd=a1hTQWl1WVphTUxBOWdVWE9oV2ljQT09

Meeting ID: 819 1365 9127

Passcode: 119030