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  • Preparing for Holiday Book Sales: Q4 Planning for Authors

    Zoom

    WAG members, join us by Zoom.* http://links.planetvolumes.com/ - unsplash Description: October is when you should be planning your Q4 book marketing strategy. We’ll cover holiday promotions, gift market positioning, and year-end sales tactics. Key Points: Q4 timeline: when to schedule promotions (Halloween through New Year’s) Holiday gift positioning: “perfect for … Read More

  • Book Festival Vendor Success: Advanced Strategies

    Zoom

    WAG Members, join us by Zoom.* Description: You’ve done your first festival – now let’s level up! Advanced booth strategies, engagement techniques, and post-event follow-up to maximize festival ROI. Key Points: Review: basics from 2025 (booth setup essentials) Advanced booth design: standing out without breaking the bank The “first 3 … Read More

  • Marketing Coalition Year in Review & 2027 Goal Setting

    Zoom

    WAG members, join us to review and plan for 2027. We meet by Zoom (see link at end). What Worked — What Didn’t Description: Collaborative session where we review what marketing strategies worked in 2026, share successes and failures, and plan realistic, sustainable goals for 2027. Key Points: Guided reflection: … Read More