Marketing Coalition: Amazon Ads Deep Dive: Beyond the Basics
June 15, 10:00 am - 11:00 am
Come join us!
Richard Gartee will present this program.
Description:
Building on December 2025’s introduction to Amazon Ads, we’ll tackle intermediate strategies, troubleshooting, and when to stop throwing money at ads that don’t work.
Key Points:
- Quick review: Sponsored Products vs. Sponsored Brands vs. Lockscreen Ads
- Reading your ad reports: what the numbers actually mean
- When to pause/stop an ad (knowing when to quit)
- Keyword research on a budget (free tools)
- A/B testing ad copy and images
- Bid strategies for different budgets ($5/day vs. $50/day)
- The 30-day test: realistic expectations
- Should you hire someone or learn it yourself?
Worksheets/Handouts:
- “Amazon Ads Checklist” – setup and optimization steps
- “Ad Performance Tracker” – simple spreadsheet for tracking results
- “Keyword Research Worksheet” – finding profitable keywords
- “When to Stop an Ad” decision tree
Resources:
- Free: Amazon Ads keyword tool
- Free: Publisher Rocket alternative methods
- Low-cost: Dave Chesson’s tutorials (occasional free content)
- Free: Amazon Advertising learning console
- Template: Simple ad tracking spreadsheet
