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Marketing Coalition: Amazon Ads Deep Dive: Beyond the Basics

June 15, 10:00 am - 11:00 am

The Marketing Coalition was established to help WAG authors market their works. The coalition usually meets at 10:00 a.m. on the third Monday of each month via Zoom (see link below).*

Jolene MacFadden
WAG has been fortunate to have Jolene MacFadden serve as the volunteer coordinator.

She has also presented programs over many months, but she encourages other WAG members to speak on topics with which they are familiar.

Please note these Guest Speaker Opportunities:

  • July 20, 2026: Direct Sales: Someone who is already selling successfully through their own store
  • August 17, 2026: AI Tools: A tech-savvy author who’s been experimenting
  • September 21, 2026: Video: A BookToker or author comfortable with video
  • November 16, 2026: Festival Prep: An author who does 10+ festivals per year

If you can serve as a speaker for one of these programs, please email Jolene MacFadden.

Richard Gartee
A big thanks to Richard Gartee for volunteering to present the June 15 program.
Description:

Building on December 2025’s introduction to Amazon Ads, we’ll tackle intermediate strategies, troubleshooting, and when to stop throwing money at ads that don’t work.

Key Points:

  • Quick review: Sponsored Products vs. Sponsored Brands vs. Lockscreen Ads
  • Reading your ad reports: what the numbers actually mean
  • When to pause/stop an ad (knowing when to quit)
  • Keyword research on a budget (free tools)
  • A/B testing ad copy and images
  • Bid strategies for different budgets ($5/day vs. $50/day)
  • The 30-day test: realistic expectations
  • Should you hire someone or learn it yourself?

Worksheets/Handouts:

  • “Amazon Ads Checklist” – setup and optimization steps
  • “Ad Performance Tracker” – simple spreadsheet for tracking results
  • “Keyword Research Worksheet” – finding profitable keywords
  • “When to Stop an Ad” decision tree

Resources:

  • Free: Amazon Ads keyword tool
  • Free: Publisher Rocket alternative methods
  • Low-cost: Dave Chesson’s tutorials (occasional free content)
  • Free: Amazon Advertising learning console
  • Template: Simple ad tracking spreadsheet
____________________
*The Zoom link is always the same:

Click on this link to join the Zoom Meeting:

https://us02web.zoom.us/j/81913659127?pwd=a1hTQWl1WVphTUxBOWdVWE9oV2ljQT09

Meeting ID: 819 1365 9127

Passcode: 119030

 

 

Details

  • Date: June 15
  • Time:
    10:00 am - 11:00 am
  • Event Category:

Venue

  • Zoom

Organizer