15-Minute System to Market Your Books with Social Media

The Marketing Coalition meets on the third Monday of the month at 10:00 a.m. by Zoom.* All WAG members are invited to attend.

WAG’s Marketing Coordinator, Jolene MacFadden always has valuable information to share. Here’s the May program outline:

Description:

Practical content batching and scheduling strategies for authors who don’t want social media to consume their writing time.

Key Points:

• The myth of “posting daily” – what actually works
• Content batching: creating a month of posts in 2 hours
• Free scheduling tools: Meta Business Suite, Later free tier, Buffer
• The 3-type post rotation: promotional, educational, personal
• Repurposing content across platforms (one idea, multiple posts)
• Photos that don’t require professional photography
• AI tools for idea generation (free options like ChatGPT, Claude)
• When to post vs. when to just be present

Worksheets/Handouts:

• “Monthly Content Calendar Template” – fillable calendar
• “30 Post Ideas for Authors” – genre-neutral prompts
• “Content Batching Workflow” – step-by-step process
• Quick photo ideas list (with phone camera)

Resources:

• Free: Meta Business Suite for Facebook/Instagram scheduling
• Free: Canva for creating graphics (with author templates)
• Free: Later (limited scheduling)
• Free: Unsplash/Pexels for stock photos
• AI tools: ChatGPT free tier for caption ideas

*Join the meeting by Zoom.

Always the same link: https://us02web.zoom.us/j/81913659127?pwd=a1hTQWl1WVphTUxBOWdVWE9oV2ljQT09

Meeting ID: 819 1365 9127

Passcode: 119030