Marketing Coalition: BookTok, Reels & Short-Form Video: Do You Really Have To?
September 21, 10:00 am - 11:00 am
WAG members, join the Marketing Coalition meeting for this program on Monday, September 21 at 10:00 a.m. via ZOOM.*
Description:
The truth about short-form video for authors who feel pressured to “perform” on camera. When it works, when it doesn’t, and alternatives if you hate being on video.
Key Points:
- Platform overview: TikTok, Instagram Reels, YouTube Shorts, Facebook Reels
- Success stories: which genres actually benefit from video
- The “book influencer” phenomenon: can authors replicate it?
- Low-stress video options: book pans, text overlays, voiceover only
- Tools for the camera-shy: stock footage, Canva video templates
- Alternative: supporting BookTokers instead of becoming one
- The algorithm reality: going viral doesn’t guarantee sales
- Permission to skip it if it’s not your thing
Worksheets/Handouts:
- “Video Content Ideas for Camera-Shy Authors” – 15 no-face options
- “Platform Specs Cheat Sheet” – optimal video sizes, lengths, hashtags
- “30-Day Video Challenge” – gentle introduction plan
- Free video editing apps comparison
Resources:
- Free: CapCut (video editing app)
- Free: Canva video templates
- Free: InShot (mobile video editor)
- Free: Pexels Videos (stock footage)
- Tutorial: Creating book videos without showing your face
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*The ZOOM link is the same for every Marketing Coalition Meeting.
Join Zoom Meeting with this link:
https://us02web.zoom.us/j/81913659127?pwd=a1hTQWl1WVphTUxBOWdVWE9oV2ljQT09
Meeting ID: 819 1365 9127
Passcode: 119030
