Marketing Workshop a Huge Success

WAG’s one-day Marketing Workshop on Saturday, August 5, at St. Leo University filled up days before the event and was a huge success. Speakers showed attendees how to market and promote their published works and covered these topics:

• e-flyers
• social media tools
• networking skills
• book-signing kick-off party and possible venues
• the importance of personal contacts
• book reviews — how to get them, how to use them
• advertising and promotion
• speaking opportunities
• effective written proposals
• broadcast and print media

Terry Martin-Back, Richard Gartee, Kassandra Lamb, Roz Miller, Kimberley Mullins, Roger Robles, and Carrie Dandridge Selleck presented.

Terry Martin-Back is the author of Networking the Right Way. A realtor and a member of the National Speakers Association, Martin-Back believes in the power of networking. This includes meeting and greeting strangers, engaging in small talk, and using brief “oral business cards” to your advantage.

Richard Gartee has written twenty books including seven college textbooks, a novel Lancelot’s Grail, five collections of poetry, and numerous chap books. His second novel, Lancelot’s Disciple, is scheduled to be published this fall. His third novel, Ragtime Dudes In a Thin Place won the first place 2016 Royal Palm Literary Award for unpublished book-length fiction.

Kassandra Lamb is the author of the Kate Huntington mysteries and the Marcia Banks and Buddy cozy mysteries, which educate readers about psychological issues. In her mysteries, she weaves unusual twists, based on her twenty years of experience as a psychotherapist. At the workshop, she will discuss the “Dos & Don’ts of Getting Book Reviews” — how to get them and how to use them in your marketing.

Roz Miller, an award-winning speaker, artist, and speech coach, she’s also a freelance writer, storyteller, and public relations coordinator. She believes creative people need a variety of skills that translate into marketing their projects. Plus, they need access to professionals who can provide the services they lack, so their creative projects will sell.

Kimberley Mullins began writing during her 20-year career in the Navy. She has published a book of poetry, Thinking Aloud: Dimensions of Free-Verse, and two novels: The Friends and Family Connection: Get Unplugged, and In the Company of Strangers. At the workshop, she will discuss how social media formats contribute to successful marketing, regardless of the medium.

Roger Robles works with clients around the world, building websites, mobile applications, and helping brands build an online presence. Roger walks clients through the technical maze to create an effective website and grow the client’s online network. He loves helping brands connect with customers through custom experiences for phones, tablets, TV’s, and other smart devices.

Cassie Dandridge Selleck‘s first novel, The Pecan Man, ranks as a best-seller on Amazon.com, and movie rights have been optioned by BCDF Pictures. The self-published novel has been traditionally published for audio, translated into two foreign languages, and selected by the state of Arkansas for their 2017 common reader program, “If All Arkansas Read the Same Book.”

Her second novel What Matters in Mayhew was completed during the course of her studies at Goddard College where she earned a BFA in Creative Writing in 2016. Selleck has had a non-traditional experience with publishing and marketing, and will share tips and tools that have helped make her work successful. This includes marketing on a very limited budget and taking advantage of publicity opportunities. Selleck is also the creator of the hybrid publishing company, Obstinate Daughters Press.

Fees paid by those registered:

• $35 WAG members
• $50 Non-members

The fee included a tasty boxed lunch (chicken or vegetarian), plus coffee, iced tea, and water.

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