Create a Following Online. What Works. What Doesn’t.

Author, nutritionist, and fitness guru Caroline Anaya, who writes an online newsletter, “FitBits,” is WAG’s March 1 speaker. In her newsletter, now in its seventh year, Anaya writes about food, nutrition, and her life.

At the March meeting, she will expand on relevant sales lore, such as “Sell yourself, and your product will sell itself,” refining it for writers who would rather spend their time writing than marketing. But the techniques can apply to anyone who wishes to gain a following with the use of the Internet (visual artists, for example).

Anaya’s professional years involved research in developing the original Minimum Daily Requirements with the USDA and an infant formula for use in Nigeria under UNICEF. She helped set up standards for fishery products for the USDI. She then turned to industry-based food technology, developing Metrecal™, the first diet food, and many other products. She has published a dozen scientific papers and articles.

Her autobiography, The Bite of History: Patriarchy Messing with Me and Food for 85 Years, has received excellent reviews. One reviewer wrote, “The story of an intrepid woman sincerely sharing the whole spectrum of her life without shying away from the grueling, even horrible encounters and tough choices. The nutritional information in the appendix is very enlightening. You’ll never look at the USDA nutritional pyramid the same way again.”

Anaya stays healthy with light meals of natural foods, deep sleep, daily yoga, and rides her tricycle down a wooded trail near her home.