WAG members, join us to review and plan for 2027.

We meet by Zoom (see link at end).

What Worked — What Didn’t

Description:

Collaborative session where we review what marketing strategies worked in 2026, share successes and failures, and plan realistic, sustainable goals for 2027.

Key Points:

• Guided reflection: what did you try this year?
• Metrics that matter: beyond just book sales
• Celebrating small wins (100 newsletter subscribers IS an achievement!)
• What to stop doing in 2027 (permission to quit what doesn’t work)
• What to start, continue, or improve
• Setting SMART goals for 2027 (Specific, Measurable, Achievable, Relevant, Time-bound)
• Accountability partners and support systems
• Previewing 2027 Marketing Coalition topics (member input)
• Resources and tools to invest in for 2027

Worksheets/Handouts:

• “2026 Marketing Audit” – reviewing the year’s efforts
• “2027 Goal Setting Worksheet” – SMART goal framework
• “Marketing Budget Planner” – allocating resources for next year
• “Accountability Partner Agreement” – pairing up with another member
• Survey: What topics do members want for 2027?

Resources:

• Free: Goal-setting templates
• Free: Marketing analytics tracking spreadsheet
• Free: Author business planner (digital download)
• List: Recommended tools and services for 2027
• Community: Finding accountability partners

* The Zoom link is always the same:

https://us02web.zoom.us/j/81913659127?pwd=a1hTQWl1WVphTUxBOWdVWE9oV2ljQT09

Meeting ID: 819 1365 9127

Passcode: 119030