Create a Compelling Elevator Pitch

How do you, as an author, talk about your book(s) in a way that captures attention and sparks interest?

In this interactive session, Julia Sander will show authors how to identify the true value of their work, connect with what readers want, and confidently share their story through a compelling elevator pitch.

Using practical examples, audience participation, and a simple framework, you’ll gain the skills to start meaningful conversations that lead to stronger reader engagement. Whether you’re promoting your first book or your tenth, this presentation will help you turn a brief introduction into a memorable opportunity.

Julia Sander earned her Master of Business Administration from the University of Florida and is a passionate Gator fan, especially when it comes to softball, gymnastics, and football.

A dedicated Disney enthusiast, Julia loves exploring Disney park history, uncovering hidden details, and testing her knowledge with Disney trivia.

“My life is a perpetual mess,” she says, “but I wouldn’t have it any other way. Family is my greatest joy and the center of everything I do.”

Julia is married to Benjamin Coward, WAG’s Critique Pod Coordinator. They have an energetic two-year-old daughter, Annalise, who keeps life exciting and—they say—”just a little chaotic.”