Email Marketing Without the Overwhelm
April 20, 10:00 am - 11:00 pm
Starting & Maintaining Your Newsletter
Attend the marketing coalition meetings by Zoom.* The program will be presented by Jolene MacFadden.
Description:
Build on 2025’s newsletter session with practical, sustainable strategies for authors who feel they “should” have a newsletter but don’t know where to start or how to keep it going.
Key Points:
- Reality check: newsletter frequency myths (monthly is fine!)
- What to actually write about: 5 evergreen content formulas
- Free platforms comparison: Mailchimp vs. MailerLite vs. Substack vs. BookFunnel
- The “3-sentence newsletter” approach for busy authors
- Growing your list with no budget: practical tactics
- Newsletter vs. social media: why email still matters
- Permission-based marketing: staying legal and respectful
- Sample newsletter templates (simple formats that work)
Worksheets/Handouts:
- “Your First Newsletter Template” – fill-in-the-blank newsletter
- “12 Newsletter Topics You Can Use Right Now” – idea generator
- “Newsletter Schedule Planner” – monthly planning sheet
- Platform comparison chart with features & pricing
Resources:
- Free: MailerLite (up to 1,000 subscribers)
- Free: Substack (with newsletter hosting)
- Free: BookFunnel for reader magnet delivery
- Free templates: Newsletter swipe file (examples from successful authors)
- Tutorial: Setting up your first campaign (step-by-step guide)
*Join us by Zoom!
Always the same link: https://us02web.zoom.us/j/81913659127?pwd=a1hTQWl1WVphTUxBOWdVWE9oV2ljQT09
Meeting ID: 819 1365 9127
Passcode: 119030
