Creating an Author Portrait that Increases Book Engagement

It would be nice if a book description alone influenced people to take a book home. The truth is, humans are very visual beings, and although one may not even realize it, a lot of decision-making on selecting a book, or deciding to purchase it, comes from the book’s cover design and author portrait.

On Sunday, May 15, at 2:30 p.m. Adrienne Fletcher, owner and head photographer of Adrienne Fletcher Photography, will discuss (1) why planning an author headshot with intention is important, and (2) the top things to consider when doing so. These include aspects such as book topic, author persona, ideal reader, image background, what to wear, and body language. Adrienne will do a deep dive into exactly what to consider for each step of the process so that creating a headshot that adds value to a book cover feels less stressful, less uncomfortable, and more intentional.

With a BFA in photography from Savannah College of Art and Design and a Master’s Degree in PR from the University of Florida, Fletcher has spent over 15 years mastering the art and practice of photography, and over 10 years working with individuals and teams on marketing, branding and strategic planning. This unique background allows for the perfect blend of high-quality fine art with a marketer’s eye for detail in her work for her clients.

If you are unable to attend in person, you may watch via Zoom. Here’s the link: