A book tour? It seemed like such a good idea. Of course, it would be lots of work. Since I’m an indie novelist, I’d have to make all the arrangements. And pay all the bills. But what the heck, why not? You only publish your debut novel once, right? So, … Read More
In a recent LA Times article, “Self-made label is delusional,” Ann Friedman rails against Forbes’ labeling Kylie Jenner of the Kardashian family one of the richest “self-made women.” I agree with Friedman. Jenner was born into money. Not exactly a bootstrapper. Yes, she initiated her own cosmetics business, but think … Read More
Okay, so you thought it was hard enough to write the darned book. Now you find out that you also have to be your own publicist! PR 101: What is PR? “A strategic communications process that helps manage, protect, and enhance the reputation of an organization, its members, and its … Read More
At the halfway point of 2017, WAG is making headway toward goals set in January. Our first-ever Marketing Workshop is drawing near — August 5 at St Leo University. Among the many topics to be covered are book promotion, creating your web page, effective query letters, and navigating through social … Read More